Building Community: Marketing with Heart in Healthcare and Beyond

Marketing isn’t just about selling a product or service-it’s about building trust and making a difference. My roles in healthcare marketing and business development have shown me the power of authentic connection, especially when serving vulnerable populations.

As Account Executive at Amedisys and Community Relations Manager at Homestead Hospice, I cultivated relationships with physicians, hospitals, senior centers, and community groups. I educated communities on home health and hospice care, helping patients and families navigate challenging times. Even during the COVID-19 pandemic, I contributed to census growth by establishing referral partnerships and developing targeted sales plans.

This community-focused approach also shaped my work in real estate, where I designed digital marketing strategies to reach new markets and generate leads. Whether through SEO, social media, or direct outreach, my goal has always been to connect people with the resources they need.

Great marketing is rooted in empathy, education, and a genuine desire to serve. When you build relationships on trust, results follow.